Project: Careers Beyond borders
February 2015

Client: EF Education First
Industry: Education
Audience: 25-45 year old professionals around the world

Business goals:
Phase 1: Design a brand visual language along with a desktop web platform that functions as a career development site which showcases articles, global events, industry experts and more. The site should help professionals across the globe to easily absorb and gain insights on generic career development topics. Exclusive content should be available to registered users.

Phase 2: Responsive version for mobile devices.

Design solutions:
Logo
The logo is designed with a special focus on how it interacts with other elements across all its applications. The shape of the logo frames on the left the user value and later on the right it presents itself, this works as a metaphor in which the brand focused primary on the user. This creates an interesting lecture that is not focused on the brand but on the value of the content.

Website
The website is designed with a dynamic, human and modern style, which helps to build credibility on up to date and active content, for its readers. Contributors and authors are showcased to promote their expertise and build consumer trust. Results and easily navigated by the user using filters and category tag systems. Key information is highlighted with strong call to actions and a special emphasis on event details and information.

Team: 
Jon McKenna – Creative Director
Michael Kirwan – Copywriting
Rodrigo Jiménez – UI Design




You may also like

GE Capture the Wind
This illustration was used for a really cool project by GE to promote wind energy which was called: “Capture the Wind“ tour. The illustration was printed on thousand of t-shirts and handed out throughout the blade's tour around the US.
Illustration
Client: General Electric
The Language of Football
"The Language of Football" is a web tool that helps football fans learn the chants of their national football teams. The user can read, translate and listen to the chants of their favourite team. A live instagram feed can be found as well where fans can show their support to their national team.
UI/UX, Web Design
Client: Education First
One Design x Day
One Design x Day is a personal project and commitment towards my love and passion for the visual arts, with the main purpose of learning, experimenting, discovering, and growing in every aspect of design. From concept development to execution, I seek to not only to push myself to create solid daily visual concepts, but also I hope that I can share a message that people can relate to. I want to create pieces that share a message from what I have learned in life. I believe the visual arts have a unique power for communicating ideas, and hopefully through design I can contribute a little bit to make this a better world and giving visual support to my visitors.
Graphic Design, Illustration, Visual Arts
Personal Project
Travel Buddy
Interactive marketing campaign for Education First which analyses the users social media friends and through an algorithm proposes the best travel partner based on their personality.
UI/UX, Interaction Design
Client: Education First
Latin Alternative Bands Illustrated
I noticed some of my favourite alternative/rock bands from Latin America have a very particular literal meaning, as a tribute I went forward and illustrated their names. The project includes bands such as: Cafe Tacvba, Aterciopelados, Bomba Stereo, Volumen Cero, Babasonicos, Jarabe de Palo, La Oreja de Van Gogh, La Gusana Ciega, Control Machete and more.
Branding, Typography, Design
Personal Project
Tirando la casa por la ventana
Tirando la casa por la ventana is part of a series called "Refranes" which literally illustrates common hispanic phrases. This project surges as part of the "2010 One design x day challenge".
Illustration
Personal Project
La Lengua Náhuatl
Art Direction, Graphic Design, Branding
Education Expo
Web design for global educational fairs and conference.
UI/UX, Web Design
Client: Education First
Kika – Home made salsa set
Packaging, Graphic Design
Appreciation Nation
This is a series of posters that emerged from them "One design x day 2010" challenge. This three poster series probably was one of my favourite out of all the entire design challenge. I hope you enjoy them.
Typography
Personal Project
Back to Top