Hello! I'm Rodrigo

I’m Rodrigo Jiménez, a digital product designer with a proven track record in UX/UI, specializing in the FinTech space. Throughout my career, I’ve had the privilege of collaborating with top global brands like UBS, MasterCard, and GE, where I’ve crafted innovative, user-centric experiences that not only engage users but also drive measurable business growth.
With nearly 20 years of experience, I’ve had the opportunity to work in diverse environments across Mexico, the United States, and Switzerland—each experience enriching my design approach and expanding my understanding of user needs in different cultural contexts. My design philosophy blends research, user needs, data-driven insights, and business strategy to deliver products that are both valuable for users and aligned with business goals.
One of my proudest moments was designing and leading the development of the iPad app GE Genius for GE Capital, which was presented by Apple’s CEO, Tim Cook, at the iPhone 5 keynote launch event. This achievement reinforced and fueled my commitment to the design industry, inspiring me to continue creating digital products that serve both users' needs and business goals.
I’m passionate about using design to solve real-world problems, and I’m always eager to collaborate on projects that push creative boundaries and create meaningful, lasting digital experiences.
Let’s create something amazing together.
Working experience
Senior UX/UI Designer (Associate Director) 📱🖥️
UBS AG – Products and channels
Zurich, Switzerland. | Nov 2019 – Present
UBS AG – Products and channels
Zurich, Switzerland. | Nov 2019 – Present
Senior Designer (Associate Director)📱🖥️📙
UBS AG – Chief Investment Office
Zurich, Switzerland. | Dec 2015–Oct 2019
UBS AG – Chief Investment Office
Zurich, Switzerland. | Dec 2015–Oct 2019
Senior Digital Designer 📱🖥️
Education First
Zurich, Switzerland. | Mar 2013 – Dec 2015
Education First
Zurich, Switzerland. | Mar 2013 – Dec 2015
UI/UX Designer📱🖥️
General Electric (Contracted by Softtek)
Aguascalientes, Mexico & Shelton, CT, USA. | Mar 2009 – Feb 2013
General Electric (Contracted by Softtek)
Aguascalientes, Mexico & Shelton, CT, USA. | Mar 2009 – Feb 2013
Multimedia Designer 🖥️
SCHAWK! / MasterCard Worldwide
White Plains, New York, USA. | Sep 2007 – Mar 2009
SCHAWK! / MasterCard Worldwide
White Plains, New York, USA. | Sep 2007 – Mar 2009
Production Assistant 📼 📺🎙️
Fusion TV
Bristol, Connecticut, USA. | Sep 2006 – Aug 2007
Fusion TV
Bristol, Connecticut, USA. | Sep 2006 – Aug 2007
Multimedia Designer & Press Photographer (Freelance) 📸 🖥️📙
Remezcla
Manhattan, New York, USA. | Jun 2006 – Jul 2011
Remezcla
Manhattan, New York, USA. | Jun 2006 – Jul 2011
Editorial Designer 📰🎙️
Latino America LLC.
Danbury, Connecticut, USA. | Dec 2005 – Jun 2006
Latino America LLC.
Danbury, Connecticut, USA. | Dec 2005 – Jun 2006
Desktop Support 📞💻
General Electric (Contracted by Softtek)
Danbury, Connecticut, USA. | Nov 2004 – Oct 2005
General Electric (Contracted by Softtek)
Danbury, Connecticut, USA. | Nov 2004 – Oct 2005
Internship 🎞️
J.J. Sedelmaier Productions, Inc.
White Plains, New York, USA. | Aug 2003 – May 2004
J.J. Sedelmaier Productions, Inc.
White Plains, New York, USA. | Aug 2003 – May 2004
Education
BFA, Computer Arts and Technology (Minor in Animation)
Mercy College
New York, USA. | 2002 – 2004
Talent Scholarship (Major Program Honors), President’s Award for Excellence.
Mercy College
New York, USA. | 2002 – 2004
Talent Scholarship (Major Program Honors), President’s Award for Excellence.
Associate in Arts, Electronic Intermedia
New World School of the Arts
Miami, USA. | 1999 – 2002
Talent Scholarship
New World School of the Arts
Miami, USA. | 1999 – 2002
Talent Scholarship
Brands I have worked for

Testimonies
“Rodrigo has a broad set of design skills mastering any challenges we faced in the team. Not just knowing what he does he is also always keen on sharing the latest design trends. A real team player who cares about people as much as his precise crafting of letters and artwork. Working with Rodrigo was inspiring and fun at the same time. The value he brings to a team/company is an unique asset.”
– Linda Sutter (managed Rodrigo directly at UBS AG)
– Linda Sutter (managed Rodrigo directly at UBS AG)
“Rodrigo is an amazing talent that any creative shop would be lucky to have. With my experiences in agencies working with many Art Directors, I would say with confidence that he is one of the best. Whether the task was to create logos or mobile apps I could always count on Rodrigo to show me something that was fresh and well thought out. He is an intelligent designer that thinks through scenarios and use cases before presenting anything. At any point of a projects development I could trust Rodrigo to run with it. He became a senior member on my team because of his above & beyond attitude and ability to stay focused and level headed even when juggling multiple projects at once. His ability to collaborate and share his knowledge with other team members makes him a stand out. I cannot say enough amazing things about Rodrigo and I look forward to seeing his growth in the design world.”
– Jeffrey Lau (managed Rodrigo directly at General Electric, New Media Technologies team)
– Jeffrey Lau (managed Rodrigo directly at General Electric, New Media Technologies team)
“I hired Rodrigo as a freelance Multimedia Designer while managing the Schawk on-site design studio at MasterCard. While working with Rodrigo over several months, it became very apparent that I could not take a chance and lose this individual to another firm. After several months of beating down my boss and the Schawk HR departments door to increase my studio head count, I was finally allowed to bring Rodrigo on full time. He immediately proved to be one of the single best hires of my career, showcasing his creative talent and TEAM attitude. I cannot say enough about this mans positive attitude, his never say no approach to any challenge brought to him and his internal desire to see every project all the way through. I would highly recommend Rodrigo to anyone, looking for a very creative, friendly and talented individual."
– Frank R. Tiernan (managed Rodrigo directly at SCHAWK!)
– Frank R. Tiernan (managed Rodrigo directly at SCHAWK!)
Let's work t🏀gether