Hello! I'm Rodrigo and this is the story about, how I became a digital product designer.
Despite facing numerous challenges after relocating to the United States, (lack of scholarships and work visas), I never gave up on my passion to become a professional designer. Through sheer determination and perseverance, I had to take unplanned jobs such as delivering newspapers, landscaping, babysitting, teaching art classes, or creating kids' summer programs to blaze my way towards what I love. Although these jobs may not seem directly related to design, they taught me valuable skills such as time management, problem-solving, communication, and adaptability, which have been instrumental in my career as a professional designer.
For the past twenty years, I have had the privilege to collaborate with a diverse range of clients, from small businesses, Non-profit organisations or international corporations. My focus has always been on helping them connect with their customers by creating intuitive and memorable experiences that drive engagement and loyalty. 
For the past 12 years, I have specialised in digital product design within the Fintech sector.  During this time, I have collaborated with renowned international brands such as MasterCard, General Electric, and UBS, where I currently work full time as Lead UI/UX designer in Zurich Switzerland.
In addition to my professional work, I enjoy taking on side projects with social or environmental impacts. I believe that design can make a significant positive impact on the world.
I love collaborating with new designers so if you have any ideas for a cool collaboration project I would love to hear from you! 
Working experience
Senior UX/UI Designer (Associate Director) 📱🖥️
UBS AG – Products and channels

Zurich, Switzerland. | Nov 2019 – Present
Senior Designer (Associate Director)📱🖥️📙
UBS AG – Chief Investment Office
Zurich, Switzerland. |  Dec 2015–Oct 2019
Senior Digital Designer 📱🖥️
Education First 
Zurich, Switzerland. |  Mar 2013 – Dec 2015
UI/UX Designer📱🖥️
General Electric (Contracted by Softtek) 
Aguascalientes, Mexico & Shelton, CT, USA. |  Mar 2009 – Feb 2013
Multimedia Designer 🖥️
SCHAWK! / MasterCard Worldwide 
White Plains, New York, USA.  |  Sep 2007 – Mar 2009
Production Assistant 📼 📺🎙️
Fusion TV 

Bristol, Connecticut, USA. |  Sep 2006 – Aug 2007
Multimedia Designer & Press Photographer (Freelance) 📸 🖥️📙
Manhattan, New York, USA. |  Jun 2006 – Jul 2011
Editorial Designer 📰🎙️
Latino America LLC. 

Danbury, Connecticut, USA.  |  Dec 2005 – Jun 2006 
Desktop Support 📞💻
General Electric (Contracted by Softtek) 

Danbury, Connecticut, USA. |  Nov 2004 – Oct 2005
Internship 🎞️
J.J. Sedelmaier Productions, Inc. 

White Plains, New York, USA. |  Aug 2003 – May 2004
BFA, Computer Arts and Technology (Minor in Animation)
Mercy College 
New York, USA. | 2002 – 2004
Talent Scholarship (Major Program Honors), President’s Award for Excellence.
Associate in Arts, Electronic Intermedia
New World School of the Arts 
Miami, USA. | 1999 – 2002
Talent Scholarship
Brands I have worked for
“Rodrigo has a broad set of design skills mastering any challenges we faced in the team. Not just knowing what he does he is also always keen on sharing the latest design trends. A real team player who cares about people as much as his precise crafting of letters and artwork. Working with Rodrigo was inspiring and fun at the same time. The value he brings to a team/company is an unique asset.”
Linda Sutter (managed Rodrigo directly at UBS AG)

“Rodrigo is an amazing talent that any creative shop would be lucky to have. With my experiences in agencies working with many Art Directors, I would say with confidence that he is one of the best. Whether the task was to create logos or mobile apps I could always count on Rodrigo to show me something that was fresh and well thought out. He is an intelligent designer that thinks through scenarios and use cases before presenting anything. At any point of a projects development I could trust Rodrigo to run with it. He became a senior member on my team because of his above & beyond attitude and ability to stay focused and level headed even when juggling multiple projects at once. His ability to collaborate and share his knowledge with other team members makes him a stand out. I cannot say enough amazing things about Rodrigo and I look forward to seeing his growth in the design world.” 
Jeffrey Lau (managed Rodrigo directly at General Electric, New Media Technologies team)

“I hired Rodrigo as a freelance Multimedia Designer while managing the Schawk on-site design studio at MasterCard. While working with Rodrigo over several months, it became very apparent that I could not take a chance and lose this individual to another firm. After several months of beating down my boss and the Schawk HR departments door to increase my studio head count, I was finally allowed to bring Rodrigo on full time. He immediately proved to be one of the single best hires of my career, showcasing his creative talent and TEAM attitude. I cannot say enough about this mans positive attitude, his never say no approach to any challenge brought to him and his internal desire to see every project all the way through. I would highly recommend Rodrigo to anyone, looking for a very creative, friendly and talented individual."
– Frank R. Tiernan (managed Rodrigo directly at SCHAWK!)
Let's work t🏀gether
Back to Top