Average Jane around the world
Client: UBS Chief Investment Office, Wealth Management
Date: October 2017
Industry: Finance
Publication: UBS International Pension Gap Index
Languages: English, German, Chinese Traditional
Role: Art Direction, Illustration, layout design
Challenge: Create a visual narrative which supports a financial research study focused on the retirement differences for women in 12 different cities around the world.
Solution: We created a fictional character represented as "Average Jane" we seek to help the audience to identify and empathise with their particular city.
![](https://cdn.myportfolio.com/6d46d7d6-7438-445a-88c8-66dbeebb3b7d/fb34c485-fa28-4af8-97b6-6708ecf74a8b_rw_1920.png?h=45d501a546c5fa8b09eef5354043c694)
![](https://cdn.myportfolio.com/6d46d7d6-7438-445a-88c8-66dbeebb3b7d/3ef5688b-5dff-4125-a401-8a774540e638_rw_1920.png?h=b89a872cbaa322e4cec63bb8c3161263)
![](https://cdn.myportfolio.com/6d46d7d6-7438-445a-88c8-66dbeebb3b7d/9c48e83b-96fe-410a-93f1-78df183cb473_rw_1920.png?h=3fe0d7e6288a41876bd169fd1ec89541)
![](https://cdn.myportfolio.com/6d46d7d6-7438-445a-88c8-66dbeebb3b7d/72531f5b-670f-4703-8e8a-0c3865372643_rw_1920.png?h=15a2683a1479172fefeaab2cda3c4e73)
![](https://cdn.myportfolio.com/6d46d7d6-7438-445a-88c8-66dbeebb3b7d/971b100c-f5f5-45f3-9335-9fb0538ee356_rw_1920.png?h=8c8b871806019bcfbb71c5b5e131d67b)
![](https://cdn.myportfolio.com/6d46d7d6-7438-445a-88c8-66dbeebb3b7d/e79ab9bb-4204-41f8-9c58-36d778380093_rw_1920.png?h=2a62d341da668a7d84c3c8575e420799)
![](https://cdn.myportfolio.com/6d46d7d6-7438-445a-88c8-66dbeebb3b7d/d660ff1a-3f28-4eaf-a6aa-ef78d43ea61b_rw_1920.png?h=4c83cfc019d1a4cb0b6859da624da7af)
![](https://cdn.myportfolio.com/6d46d7d6-7438-445a-88c8-66dbeebb3b7d/9fafd95c-e18f-44fe-b555-40fb71eb55d6_rw_1920.png?h=17bba28acd05a2c1cfe0e257494addac)
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