Average Jane

Visual narrative of a retirement study focused on the retirement differences between women from 12 different cities around the world.

Average Jane around the world

Client: UBS Chief Investment Office, Wealth Management
Date: October 2017
Industry: Finance
Publication: UBS International Pension Gap Index
Languages: English, German, Chinese Traditional
Role: Art Direction, Illustration, layout design

Challenge: Create a visual narrative which supports a financial research study focused on the retirement differences for women in 12 different cities around the world. 

Solution: We created a fictional character represented as "Average Jane" we seek to help the audience to identify and empathise with their particular city.
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