Project: Careers Beyond borders
February 2015

Client: EF Education First
Industry: Education
Audience: 25-45 year old professionals around the world

Business goals:
Phase 1: Design a brand visual language along with a desktop web platform that functions as a career development site which showcases articles, global events, industry experts and more. The site should help professionals across the globe to easily absorb and gain insights on generic career development topics. Exclusive content should be available to registered users.

Phase 2: Responsive version for mobile devices.

Design solutions:
The logo is designed with a special focus on how it interacts with other elements across all its applications. The shape of the logo frames on the left the user value and later on the right it presents itself, this works as a metaphor in which the brand focused primary on the user. This creates an interesting lecture that is not focused on the brand but on the value of the content.

The website is designed with a dynamic, human and modern style, which helps to build credibility on up to date and active content, for its readers. Contributors and authors are showcased to promote their expertise and build consumer trust. Results and easily navigated by the user using filters and category tag systems. Key information is highlighted with strong call to actions and a special emphasis on event details and information.

Jon McKenna – Creative Director
Michael Kirwan – Copywriting
Rodrigo Jiménez – UI Design

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