Project: Careers Beyond borders
February 2015

Client: EF Education First
Industry: Education
Audience: 25-45 year old professionals around the world

Business goals:
Phase 1: Design a brand visual language along with a desktop web platform that functions as a career development site which showcases articles, global events, industry experts and more. The site should help professionals across the globe to easily absorb and gain insights on generic career development topics. Exclusive content should be available to registered users.

Phase 2: Responsive version for mobile devices.

Design solutions:
Logo
The logo is designed with a special focus on how it interacts with other elements across all its applications. The shape of the logo frames on the left the user value and later on the right it presents itself, this works as a metaphor in which the brand focused primary on the user. This creates an interesting lecture that is not focused on the brand but on the value of the content.

Website
The website is designed with a dynamic, human and modern style, which helps to build credibility on up to date and active content, for its readers. Contributors and authors are showcased to promote their expertise and build consumer trust. Results and easily navigated by the user using filters and category tag systems. Key information is highlighted with strong call to actions and a special emphasis on event details and information.

Team: 
Jon McKenna – Creative Director
Michael Kirwan – Copywriting
Rodrigo Jiménez – UI Design




You may also like

Education Expo
Web design for global educational fairs and conference.
UI/UX, Web Design
Client: EF Education First
Innotrans
Innotrans is a set of four tablet applications designed to support the daily tasks of train engineers and technicians while at the same time optimising the service performance of trains across the globe.
UI/UX
Client: General Electric
Contamination Nation
This poster series was born during the "One design x day 2010" challenge. The series seeks to support the conversation of pollution around nature. Using a single geometric shape repeated in different colors, sizes and angles the poster series creates an artificial pattern that seeks to rescue the beauty of nature below the contamination stain.
Illustration, Design
Personal Project
Latin Alternative Bands Illustrated
I noticed some of my favourite alternative/rock bands from Latin America have a very particular literal meaning, as a tribute I went forward and illustrated their names. The project includes bands such as: Cafe Tacvba, Aterciopelados, Bomba Stereo, Volumen Cero, Babasonicos, Jarabe de Palo, La Oreja de Van Gogh, La Gusana Ciega, Control Machete and more.
Branding, Typography, Design
Personal Project
Global Intern 2014
Web design project for global marketing campaign for Education First. Project included design of social media ads and offline materials. Current live version: http://www.ef.com/campaign/globalintern/
Graphic Design, Web Design
Client: EF Education First
Haros Gym
Branding concept for fitness club
Branding
Client: Haros Gym
Bircular - Numeric Font
Bircular is a numeric font design project that emerged out of week 49 from "One Design a week 2013" #odaw. Full alphabet characters are in the works.
Typography
Personal project
GE Capture the Wind
This illustration was used for a really cool project by GE to promote wind energy which was called: “Capture the Wind“ tour. The illustration was printed on thousand of t-shirts and handed out throughout the blade's tour around the US.
Illustration
Client: GE
Raymi Album cover
Album design for the Andean Latin fusion group named "Raymi".
Packaging, Print Design, Branding
Client: Raymi
Love Illustrations
Collection of illustrations that celebrate love. Part of these illustrations were made during the "One design x day" project done in 2010.
Illustration, Design
Personal Project
Back to Top